I've been tasked with designing a digital media application to solve a real world problem. In a small group; we will choose a topic, research the market and then design the product for an appropriate audience. The topic was chosen from this list of options:
- Energy Consumption
- Personal Budgeting
- Food / Water Waste
- Fitness
- Commuting
- Local Government
- Education
As a group we decided to design an app for the fitness market. Whilst aware of the volume of fitness apps on the market, we concluded that there was no 'perfect' app, offering a range of functions in one well designed and easy to use product.
A discussion within the group highlighted certain aspects of existing fitness apps that we feel could be improved. An example of this is EveryMove, an app designed to reward the user for simply moving and staying active, not necessarily exercising. While this seems like an attractive idea, as fitness apps go it is fairly limited. There's no particular plan or suggestions for activities to do, and the interface seems dated and socially focused. A link for the app is found here.
Lessons to take from this app is to ensure we have a fresh, attractive and functional design, while offering a strong and multifaceted service.
For reference, find my colleagues blogs at the following links:
Thanks,
Alex
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