The gap between posts on this blog is the consequence of two things; increased workload and the creation and submission of a research and development document.
The creation of the R&D document drew my focus from other creative processes, meaning the development of visuals for the advert animation have taken a backseat. Since the last post, there has been a number of new concepts and alterations to the proposed idea.
Most notably, the concept of creating an infographic has shifted to creating an advert. This advert will have the sole intention of convincing the audience that the product is actually real and commercially available, and will provoke the audience to visit the website for more information. As you may have guessed, there is now also a website that will be created. This website will inform any duped viewers that the product is in fact not real, and give some information into the concerns around technological and commerical advances into personal memory and privacy.
The project is still thematically identical, trying to raise awareness of the aforementioned social issue, however I intend to achieve this by developing an eerie sense of reality for the advert. If the audience can believe that such a product exists then they would be more inclined to purchase something in the same vein. One example of a convincing concept is Sarif Industries. A website advertising new tech from a company called Sarif Industries was released, convincing most famously The Sun Newspaper into believing the products they displayed (body augmentations etc.) were real. The company featured on the website was in fact a company from a video game series: Deus Ex: Machina.
sarifindustries.com
This website is incredibly technologically impressive, and not something I could replicate easily within the timeframe of the project. For this reason, I only intend to create design proposals and storyboards for how the website will work if it were to become a reality. Web design is something that I am relatively new too, and therefore this aspect of my project will push a new set of skills to develop for me. Stylistically, the website will replicate the style constructed in the animation, using modernist minimalism and effective minimal design. The font Quicksand will be used for most (if not all) text in both the animation and the website. Quicksand offers a number of options which can all be utilised to develop a sophisticated online space.
You can request the full R&D PDF by emailing alexwheeleralex@gmail.com.
