I knew from an early stage that the website would need to reiterate the design style from the advert, to maintain the illusion until the reveal is made. Using the same grey, and the same vignette around the edges, I designed a front page that would lead the user to 'enter'.
At the bottom of the page I added 'lifelens.com is part of the Arcon PLC', in reference to the Arcons that used to protect the archives in Ancient Greece. This also furthers the appearance that the website is a legitimate product. The 'e' letters are taken from the logo, with the eyelids filled in.
The main page was then designed using the same basis, background and vignette. The 'e' was taken as a motif of the logo to sit at the top of the page, above the text that reads.
'LifeLens is not real.
Do not dwell in the past.
Enjoy each day.
Make life memorable.
Live it.'
The text is all centered underneath an underline, to construct a minimalist stylisation for the website. 'Live it' is in bold, to apply emphasis that this is the main message of the website.
And with that, the website and project is complete. All elements have been placed on a USB stick and submitted for assessment.
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