Using Photoshop I designed the artwork that would then be animated in After Effects at a later date. Some artwork was designed from scratch, and others were inspired by clip art style design. Having a consistent, almost cartoon-like, design across the advert will ensure that nothing seems out of place or different.
The screen shot you see above was constructed by combining 3 frames of artwork, using masks in After Effects. The blue, yellow and green scenes were all separately animated, then layered with animated masks to reveal the scenes one by one. This is my favourite part of the animation.
I continued animating the advert in the same manner, keyframing the positional information of the artwork to ensure there was a constant sense of motion and kinetic energy within the piece. Combining all the artwork with the recorded audio and the readily designed logo frames meant the animation came together almost exactly as intended.
After a few weeks of animating and amending all the keyframes and other effects, the advert was ready to be rendered. Once this was completed, I checked through the final film to ensure there were no issues with the render. I fixed a few issues, and rendered again for the last time. The advert was now finished!
Feel free to watch the advert below:
http://youtu.be/tjwzg-wKAus
The final stage of this project will be to design the LifeLens website, which in reality would be the site that informs users that the advert is a hoax, designed to make people appreciate life, and not dwell in the past.
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